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ME & MY WORK

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Coaching with me

Hi, I’m Diane - welcome!

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I help clients to reconnect with their imagination and reignite their inner spark, building a foundation to move forward with clarity and confidence - both personally and professionally.

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I bring energy, creativity, and a sense of playfulness to my practice. My approach is collaborative and non-directive, yet gently challenging. We are on this journey together.

I value building a strong, supportive relationship that provides the container for the growth and transformation you want to make.

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Coaching isn’t about me giving advice or telling you what to do. I work from the belief that you are the expert on you.​ My role is to help you access your inner wisdom through honest and meaningful conversation.

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As a duaI-trained practitioner, I work on the boundaries of therapy and coaching. It might be relevant to ask you about your past, where what happened then might influence your goals going forward.

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I'm attuned to listening deeply, to read the subtext in our dialogue.
What's really going on here?
What isn't being said?

What unhelpful patterns are emerging here?​

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Training, qualifications

2025-2026

Therapist to Coach Senior Practitioner training

EMCC UK Associate Member

2004-2008

Transactional Analysis Psychotherapy Training 

Diploma in Integrative Psychotherapy, 

Registered Member, BACP​​​​​​​​​​​​​

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1987-1990

Manchester Metropolitan University

BA (Hons), Fashion & Textiles

2:1​​​​​​​​​​​

"Perhaps imagination is just
intelligence having fun."

George Scialabba

My  journey

At the heart of my work is one-to-one conversation. I work as a coach, drawing on a lifetime of creative and therapeutic work with people navigating uncertainty, change, and growth.

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I began my career as a sportswear designer in the early 90s, with international brands, including Reebok and Ellesse.​ I gained experience in commercial product design for global markets, sourcing, manufacturing, sales, and marketing. I worked with some fantastic people and travelled extensively. At 29, I moved from 'employee' to 'consultant', driven by the desire for freedom and autonomy - not the easiest path, but ultimately it has shaped the direction of my life, and I've been self-employed ever since.

 

By my early 30's, I was exhausted and felt a strong urge to reignite my creativity and find deeper meaning in my life. I exchanged 'designing products' for 'working with people'. I discovered belonging and absolute joy as a community artist, delivering creative workshops in community, mental health, educational, and hospital settings, where I witnessed firsthand human courage and the healing power of art. 

At the same time, I began a four-year psychotherapy training course in Transactional Analysis, a deep and rewarding reflective learning journey that has given me the privilege of working 1-1 with clients from all walks of life for 15 years.

 

In 2016, I founded The Imagination Box. My mission was to empower teachers and parents to connect with kids in ways words cannot.

I create printable art activities, making art education accessible and affordable for kids of all abilities and backgrounds. Teachers and homeschoolers tell me that these activities are particularly useful for social-emotional learning - the power of creativity can help us grow, at any age.

 

I’ve recently proudly celebrated over 250,000 downloads of my digital art resources worldwide.

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So here I am today, preparing to launch my young adults into the world, creating art projects for kids, and evolving from 'therapist' to 'therapeutic coach'. 

I began my 'Therapist to Coach' training in September 2025, and I'm excited to see what the future brings!

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Visit my LinkedIn profile for my info on education and qualifications

"You don't need to see the whole staircase,
just take the first step."

Martin Luther King Jr.

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© Diane Pagan 2026, c/o The Imagination Box Ltd,

Company Number 11775119 

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